The LACS—short for Loud Ass Crackers—have a proven formula for success. Mix 65 percent country music storytelling with 20 percent hip-hop attitude, add in 15 percent rock 'n' roll plus 100 percent hard work and you have a multi-format duo that defies definition and oozes opportunity.
The duo, which is made up of hip-hop artist Clay "Uncle Snap" Sharpe and lead vocalist/guitarist Brian "Rooster" King, doesn't easily fit into any predetermined box and that's exactly why The LACS unique blend of music appeals to America's iPod generation. "When we make a mix CD on our computer, we don't put together 30 songs that are straight country," explains Sharpe. "We might have 10 country, 10 rock and 10 rap songs. We knew our kind of people would like it."
The LACS' unique blend of music is on full display on Keep It Redneck, the duo's latest release. "Our music is not one dimensional," Sharpe says. "We take the good out of rock, the good out of country and the good out of rap and mix them together and create something different. We build from scratch."